Real Web Project Management: Case Studies and Best Practices from the Trenches

Early Stages of Project Management

The ability to maintain a clear vision of “where this project management thing is headed” is a crucial success factor in pulling your colleagues toward the adoption of best practices. The “primordial soup” of project management at a New Media organization usually consists of a few motivated account managers, editorial producers, or extroverted programmers who are scattered throughout the organization. These people draft schedules and specifications in an effort to deliver projects that are handed down by their managers.

Project management intiatives within most companies follow a remarkably consistent growth pattern. In interactive agencies, account managers grow into the role as they bring their company's creative ...