Case Study: The Most Expensive Launch that Never Happened

This case study chronicles the experience of a project manager attempting to manage the integration and launch of an e-commerce system. Several factors are working against the project manager, including an incredibly tight and highly publicized deadline, a nonresponsive vendor, and a clueless executive management team. The project manager is caught in the middle of a variety of forces that ultimately lead to his undoing.

The Setup

ConSports was a content publishing Web site specializing in sports-related news and information for athletes and participants of nearly every sport imaginable. The site was advertising supported and growing quickly, but the founders wanted to expand the site's ...

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