Real Web Project Management: Case Studies and Best Practices from the Trenches

Summary

Your job as a project manager is not to prevent change but to help your stakeholders navigate through the inevitable tradeoffs between scope, schedule, and resources. Avoid assuming the role of the “scope police” and become your client's trusted partner, educating stakeholders so that they can make intelligent choices. The inevitability of change may cause you to throw up your hands in despair, but keep in mind that you are managing a creative process in a dynamic communication medium, not building a suspension bridge. Attitudes and methodologies inherited from civil engineering, the military, and other project management cultures may not fit the open-ended, creative world of Web site design.

Although they represent an exciting development, ...