Digital Rights Management
Leading-edge content sites provide multiple levels of membership and access, segregating content into several buckets.
Free content (often advertising-supported, with paid areas ad-free)
Free members-only (membership is free and is used as a vehicle to promote opt-in newsletter sign-ups)
Premium membership
Subscription-based (provided in various combinations or bundles)
Pay-per-use (usually supported by a robust search engine that delivers synopses or samples of the paid content and shopping cart mechanism)
“Premium” or paid content sites rely heavily on Web site metrics to evaluate and tweak pricing models. There are several digital rights management (DRM) vendors providing a layer of content servers that protect content ...
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