Business-to-Business Portals (“Vortals”)
Business-to-Business commerce sites (also called vertical portals, or “vortals”) provide information and services to a specific industry. B2B portals are gathering places for members of a specific industry that serve as a resource for news and research. In addition to this content function they also support business-to-business services by uniting buyers and sellers and enabling transactions. The features provided by these specialized communities usually focus on supply chain management. They all perform the same function of bringing buyers and sellers together, increasing market liquidity, and reducing the cost of doing business online.
The scope and complexity of B2B portals are daunting. If you are ...
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