Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Acknowledgments

First, a disclosure: Because I do advisory work, run seminars, and do paid speaking gigs in the world that I write about, there are inevitable conflicts. I have friends in some of the organizations that I discuss in this book, as well as on my blog and on the speaking circuit, and I have run seminars or advised several of the companies mentioned in the book.

At John Wiley & Sons, my publisher Matt Holt and my editor Shannon Vargo have become friends as they have expertly guided this book and many others through to publication. Also at John Wiley & Sons, thanks to Kim Dayman, Deborah Schindlar, Peter Knapp, and Lori Sayde-Mehrtens for their help and support.

Kyle Matthew Oliver, Roger C. Parker, and Mark Levy read every word of each draft of this book, and their sound advice and practical suggestions made it much better. I'd especially like to thank John Harris, who helped me to see an alternative way to organize this book. Without John's input the book would have been far less interesting.

Dennis Daly at Dow Jones provided the data for some of the charts, and Doug Eymer designed them. Others who have been helpful include Nettie Hartsock, Michael Fix, David Henderson, and the members of JAF$C.

And especially, thank you to my wife Yukari and daughter Allison for supporting my work and understanding when I am under deadline or away from home speaking in some far-flung part of the world.