Contents
Section I Purpose: Define Your Purpose
Chapter 1 What Is Purpose and Why Is It Important?
Purpose-Driven Companies Make Higher Profits
When Employees Leave at Night, So Does Your Business
Company Purpose: Intentional or Dysfunctional?
Chapter 2 A Mission Statement Answers “Why Do We Exist?”
Does Your Mission Statement Inspire?
Chapter 3 Create a Compelling Vision
Chapter 4 Core Values Drive Behavior
What Do Pizza and Shoes Have in Common?
Chapter 6 How The Ritz-Carlton Creates and Sustains a High-Performance Culture
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