Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Acknowledgments

It started with one idea: to help CEOs, marketers, and entrepreneurs learn a better process for creating sustainable business growth. This book was written during one of the most difficult economic times in history, which sparked a question that I just couldn’t let go of: If 87 percent of the businesses in the U.S. failed in the best of times, how would businesses succeed during one of the worst economic downturns?

It seemed like the right time to write a book that will teach people how to market smarter. Business leaders are more open and responsive to changing old, outdated methods of marketing that no longer work. We can change the business failure rate by helping businesses implement a proven process to plan, execute, and ...