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Real Leaders by Lily Cheng, Peter Cheng

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CHAPTER 11: PHASE 1 – SHARED CORE VALUES

As leaders, we should know the importance of obtaining buy-in from all the members whenever organisational interventions have to be carried out. Naturally, the first step would be to articulate, and then to communicate with the rest of the company, to make explicit the core values message, so that all employees are able to share in the same guiding philosophy. It makes sense to have all stakeholders on the same page before starting the core values journey.

WHY IS IT IMPORTANT TO ARTICULATE CORE VALUES?

Articulation is the process of how one projects one’s message. It is important for an organisation leader, particularly the founder, to be very clear about his or her intent, about the values that he or ...

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