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Real Leaders by Lily Cheng, Peter Cheng

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CHAPTER 9: CORPORATE BEHAVIOURS AND CORE VALUES

CORE VALUES AS A KEY COMPONENT OF CULTURE

How do leaders deliberately create shared meaning for internal stakeholders?

You can probably guess by now that core values are what create meaning and shared purpose beyond the perceived value for all stakeholders. They drive the actions, attitudes and behaviours of an organisation as a whole, as well as for individual members in the company. The term ‘core’ suggests that these values lie at the heart of any activity, and their impact extends out to the internal and external community.

Jim Collins defines core values as “the organisation’s essential and enduring tenets – a small set of timeless guiding principles that require no external justification; ...

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