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Real Business of IT: How CIOs Create and Communicate Value by George Westerman, Richard Hunter

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Find the Sources of New Value

AT ROOT, IT organizations have two basic levers at their disposal for creating value. They can improve decision making by improving information quality or timeliness, or they can increase efficiency, quality, and functionality by improving processes.

By adding a dimension that represents the reach of the mechanisms by which information or automation is provided—the scope of the audience, inside and outside the enterprise, that is touched in some way by IT-supported change—we produce figure 5-1, which represents the full range of approaches IT can apply to improve business differentiation and competitiveness.

The ...

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