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Real Business of IT: How CIOs Create and Communicate Value by George Westerman, Richard Hunter

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Avoid the Value Traps

When we are no longer able to change a situation, we are challenged to change ourselves.

—Victor Frankl

VALUE TRAPS are beliefs and habits that seem to be good (or at least not to be bad) but actually lead to trouble. The organization stuck in a value trap is like the typical duffer trying to escape a sand trap on a golf course. The more he hacks away at the ball, the deeper he embeds it in the sand. Sometimes the only way out is to pick up the ball and move it to better terrain.

Value traps create barriers between IT and the rest of the organization, forcing conversations about IT into avenues that inherently reduce IT’s ...

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