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CHAPTER 7

Incite (R)Evolution

In the last two chapters, we focused on how to distill your knowledge and experiences into best practices or into a methodology, and how to S.H.O.U.T. about your activities to the world. Now it's time to focus on what it takes to build true momentum for your efforts—momentum that causes your What If? future to become a here-today reality.

This involves accelerating the pace at which people learn about, adopt, and help you scale your efforts—which in turn means continuing our conversation about how to engage people to move from the sidelines and get engaged on the playing field. Here we'll discuss how to audit, accelerate, ...

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