Index
A
Aaker, Jennifer
Abandoning ideas too soon
Achuar elders
Acronyms: “Not me” attitude; S.H.O.U.T.
Action: creating change with; engage others to take; measuring impact of; one-page plan for; taking small steps toward; thought leaders can take
Activating advocates: evaluating your skills for; expanding influence and; Hughes' steps for; identifying potential supporters; importance of “first followers”; motivating your advocates; preparing for; preparing message template for; strategies for engaging others; ways for; what might hold them back. See also Allies; Audience; Champions; Community; Ecosystem; Fans; Followers; People; Stakeholders; Tribe
Adapting existing ideas
Adjacent possible: expanding; finding who holds keys to
Advocates. See ...
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