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Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals by Carter Daniel

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GENERAL TIPS ABOUT DIFFERENT KINDS OF RESEARCH

It would be pointless, counterproductive, and misleading to provide a list of specific reference sources here. New ones keep coming out every month, and old ones keep disappearing every time there’s a technological innovation or a budget cut. What can be useful, however, is a discussion about each of five different kinds of research: (1) ideas and terms, (2) people, (3) companies, (4) products or industries, and (5) countries.

Ideas and Terms

If you want to know about zero-based budgeting, Pareto’s Law, management by objectives, market segmentation, arbitrage, swap defaults, gap analysis, or any other such phrases that keep popping up in business talk, you’re in luck. You have a choice of several ...

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