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Read Me by Gyles Lingwood, Roger Horberry

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Lesson Four:

A Catalogue of Swindles and Perversions

What George Orwell can teach copywriters today

The man himself.

Lessons Two and Three work together to help you improve the art and craft of your writing. This lesson adds color to what you’ve just read, with priceless rules to rev up your writing from one of the true greats of twentieth-century literature.

In 1946 George Orwell—ex-private schoolboy, Spanish Civil War veteran, and one-time vagrant —published his now-famous essay, Politics and the English Language. Although a critique of the blather and balderdash employed by professional politicians in the 1930s and ’40s, Orwell’s observations ...

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