Does the world really need another book on copywriting?
Aren’t bookstores around the globe already suitably stocked with similar stuff? Obviously we’re biased, but we think the answers to those questions are “yes” and “no”—in that order. Allow us to explain.
Many books on copywriting tell it like it ought to be, not like it is. In contrast, Read Me combines tried-and-tested techniques, practical knowledge, and hands-on exercises that reflect the rough and tumble of real-world copywriting. It’s the book we wanted when we were starting out, but couldn’t find because it wasn’t available. Now, decades later, we’re in the happy position of being able to share what we’ve learned from over 20 years each at the creative coalface. Read Me is the result. ...
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