Reaching a Global Online Audience
Copyright © 2007 O'Reilly Media, Inc.
May 22, 2007
Abstract
Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users.
This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the interface, multimedia, architecture, and search system. Along the way, we'll look at the impact of uncertainty, communication context, social fabric, and concepts of time, and then use these dimensions to create better web sites for global users.
If you design, develop, or deploy web sites for a global audience, then this guide will get you started in the right direction.
Cultural Dimensions
Developing online media for a specific global audience requires more than adapting currency formats, time zones, and translation. This guide extends the traditional internationalization process by incorporating a few of the deepest dimensions of culture.
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