Book description
Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users.
This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the interface, multimedia, architecture, and search system. Along the way, we'll look at the impact of uncertainty, communication context, social fabric, and concepts of time, and then use these dimensions to create better web sites for global users.
If you design, develop, or deploy web sites for a global audience, then this guide will get you started in the right direction.
Product information
- Title: Reaching a Global Online Audience
- Author(s):
- Release date: May 2007
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596513733
You might also like
book
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash …
book
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th Edition
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, …
book
The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations, 5th Edition
The 25th anniversary edition of the bestselling business classic, completely revised and updated For more than …
book
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition
Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows …
