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Re-Thinking Retail in the Digital Era

Book Description

In this collection of articles, Elix-IRR’s retail professionals examine the fundamental changes brought about by the digital consumer and the related shifts in the industry. The articles discuss many of the challenges and opportunities on which our clients seek our advice.
These are not only the fashionable issues of customer insight and multichannel shopping, but also the challenges which arise through organisational change, the drive for supply chain efficiency and the transformation of IT from a back-office cost centre to the enabling mechanism for customer interaction and loyalty.