Table of Contents
1. Introduction: The continuing revolution of Gutenberg
1.1. The continuing revolution of Gutenberg: the publishing industry at a turning point
1.2. New worlds for old strategies, new words for old values
1.3. Toward a methodological and theoretical framework for publishing
1.4. The structure of the book
2. Reimagining the book: Aesthetics in publishing
2.1. Setting the scene: from illustration to new multimedia technologies. Approaches and trends
2.2. The artistic identity of the book. Publishers, readers and the democratization of taste
2.3. The aesthetics publishing chain–circle and its explanations
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