Reimagining the book
Aesthetics in publishing
Abstract
The chapter focuses on the artistic identity of the book, printed or digital, from Renaissance to our Digital Age with the aim to discuss the importance of the aesthetics in publishing, to introduce a methodological approach for the understanding of current trends and to propose new methods and strategies for product development, marketing and reader engagement in the artistic identity of the book. Initially, the chapter discusses issues of book illustration and decoration from Renaissance till nowadays introducing and discussing in its evolution the aesthetics publishing chain-circle-circuit and its explanations. Thereafter, the role of paratext (verbal and visual) is investigated, whereas ...
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