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Ratings Analysis, 4th Edition by Lawrence Lichty, Patricia Phalen, James Webster

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Bibliography and Additional Sources

Adams, W. J. (1993). TV program scheduling strategies and their relationship to new program renewal rates and rating changes. Journal of Broadcasting and Electronic Media, 37, 465–474.

Adams, W. J., Eastman, S. T., Horney, L. J., & Popovich, M. N. (1983). The cancellation and manipulation of network television prime-time programs. Journal of Communication, 33(1), 10–27.

Advertising Research Foundation. (1954). Recommended standards for radio and television audience size measurements. New York: Author.

Agostini, J. M. (1961). How to estimate unduplicated audiences. Journal of Advertising Research, 1, 11–14.

Agostino, D. (1980). Cable television’s impact on the audience of public television. Journal of Broadcasting, ...

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