Audience Research in Social Policy
Electronic media play a central role in modern economic and social life. They facilitate the exchange of goods and services, help elect political candidates, and open or close the marketplace of ideas that is so essential to democracies. They may even shape our perceptions of reality. Given the powers commonly attributed to media, it is no surprise that they have been studied by social scientists from a wide variety of disciplines.
Since the earliest days of radio broadcasting in the 1920s, proponents and critics wondered how the medium would affect society By the 1930s, a high-powered government committee on social trends appointed by President Hoover listed more than 150 effects of radio, from homogenizing ...
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