Ratings Analysis: Audience Measurement and Analytics
You have probably heard the phrase, “What is measured is known.” It can be attributed to William Thomson, who is also known as Lord Kelvin. More recently, a management consultant and one of the most influential business thinkers in the last century, Peter Drucker, took the thought further. He observed that “what’s measured is managed.”
Through measurement and analysis, we are able to evaluate relative opportunities, progress, performance, and more. Measurement and information are used to value assets and drive strategic decision making. In many ways, measurement and information define our world.
Measurement is all around us—in clocks, calendars, thermometers, even the stock market. Measurement ...
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