RATINGS ANALYSIS
This fourth edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.
In its fourth edition, this essential volume covers:
• International markets, reflecting the growth in audience research businesses with the expansion of advertising ...
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