If you find yourself using your Raspberry Pi regularly on the network, you won't want to have to look up the IP address each time you want to connect to it.
On some networks, you may be able to use Raspberry Pi's hostname instead of its IP address (the default is raspberrypi). To assist with this, you may need some additional software, such as Bonjour, to ensure hostnames on the network are correctly registered. If you have macOS X, you will have Bonjour running already.
On Windows, you can either install iTunes (if you haven't got it), which also includes the service, or you can install it separately (via the Apple Bonjour Installer available from https://support.apple.com/kb/DL999). Then you can use the hostname, raspberrypi ...
