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Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right

Book Description

The often hilarious and sometimes poignant story behind Dal LaMagna's rise in the beauty industry.

By the time LaMagna graduated from the Harvard Business School, his entrepreneurial activities—including operating discotheques in drive-in theaters, working with the 1960s musical teen sensations the Cowsills, and opening an ice cream parlor on the Venice Beach boardwalk—had landed him $150,000 of debt. Raising Eyebrows tells the story of how he finally succeeded.

After years of failures and living pennilessly, LaMagna founded Tweezerman, one of the world's most respected, innovative and successful beauty tool manufacturers with over 40 million customers. A leader for socially responsible companies, Tweezerman became a success by making helping communities and caring for the environment everyday practices, not publicity gimmicks.

  • A responsible capitalist, LaMagna wrote this roller-coaster memoir for entrepreneurs who are struggling and disenchanted with the ever changing economic system

  • Packed with business lessons, financial plans, and practical advice

Raising Eyebrows is full of inspiration, conscience, and good ideas for entrepreneurs and would-be entrepreneurs everywhere.

Table of Contents

  1. Copyright
  2. INTRODUCTION
  3. I. Everyone Starts Somewhere
    1. 1. Fortune
    2. 2. Know What You Want and How to Get It
    3. 3. The Truth
    4. 4. Believing
    5. 5. Change
    6. 6. Publicity
    7. 7. Be Organized
    8. 8. Going International
    9. 9. Don't Spend Money (Unless You Have To)
    10. 10. Making It
    11. 11. Problems Are Opportunities
    12. 12. Boxed In
  4. II. The Do's and the Don'ts
    1. 13. Be Careful
    2. 14. Some Things Can't Be Saved
    3. 15. The Noise Stops Here
    4. 16. Luck
    5. 17. Partners
    6. 18. Make Sure It Works
  5. III. Building the Business
    1. 19. Don't Despair
      1. 19.1. THE CONCEPT
    2. 20. Great Ideas
    3. 21. Focus
      1. 21.1. EXPANDING THE CONCEPT
      2. 21.2. KNOCKING ON DOORS
      3. 21.3. FINDING A BOAT, FINDING A NAME
    4. 22. Don't Create Overhead (Have I Said This Before?)
      1. 22.1. FROM THE GROUND UP
      2. 22.2. FOCUSING ON THE SOURCE
      3. 22.3. EARLY FINANCING AND DEBT
      4. 22.4. TAKING THE HIRING PLUNGE
    5. 23. A Rising Tide Lifts All Yachts
      1. 23.1. SEARCHING FOR EXCELLENT PRODUCTS
      2. 23.2. LEAVING THE BUNGALOW
      3. 23.3. CORPORATE SOCIAL RESPONSIBILITY
      4. 23.4. THE FEELING OF SUCCESS ... FINALLY
    6. 24. A Hollywood Detour
      1. 24.1. THE PAST IS ALWAYS PRESENT
      2. 24.2. EQUILATERAL TRIANGLE — A BUSINESSMODEL
    7. 25. Finally, a Marriage
    8. 26. Rededication
      1. 26.1. DELEGATING
    9. 27. The Fearlessness of Expansion
      1. 27.1. THE BIG ONE
      2. 27.2. PRODUCT INNOVATION, PRODUCT DEFENSE
    10. 28. Oprah and the Goliaths
      1. 28.1. THE GOLIATHS
      2. 28.2. OPRAH
  6. IV. Why Are You Doing This?
    1. 29. Beyond Business
    2. 30. Congressman as a Brand
      1. 30.1. SELF-PROMOTION
      2. 30.2. BRANDING
      3. 30.3. TWEEZERMAN FOR CONGRESS
    3. 31. Tragedy
    4. 32. Opportunity
    5. 33. The Big Sell
    6. 34. The Negotiation
  7. V. Citizen Diplomat
    1. 35. Good Morning, Baghdad
    2. 36. Filling a Hole
    3. ADDITIONAL PHOTOS
    4. Acknowledgments
      1. DAL LAMAGNA
      2. CARLA S. REUBEN
      3. WALLY CARBONE