When you up the pace, influencing others and converting your critics become crucial. You may not think you have much spare time to spend growing your supporters and changing the view of potential critics, but investment in such people can be invaluable. Your default position may be to invest more in supporters than critics, but the views of a sceptic can have a 'bad apple' effect on your reputation. Thinking hard about your approach to sceptics is likely to be well worth the investment. This chapter looks at different ways of building partnerships, growing support from colleagues and improving the relationships with those who are critical of you.