FILMMAKERS WHO UNDERSTAND and utilise social media can give their films a ‘lift’ that could well mean the difference between commercial success and oblivion. Getting a film off the ground is a daunting task. Understanding and using social media to advantage is one way filmmakers can shortcut the perilous path to commercial success.
Despite the obvious value of social media, its application to filmmakers is still a subject where there is a hunger for basic understanding, both in straightforward fiscal terms, but also in terms of branding and brand extension. Most filmmakers view social media strategy and associated commitments as an unnecessary commitment on top of the struggle to get their films made. Seen as a burdensome ...
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