Radio: The Book, 4th Edition

INDEX

A

ABC network affiliates, 17

A.C. Neilson, 85

accountability, 79–80

account executives, 6

AccuRatings service, 88

AccuTrack, 88

Adult Contemporary format, 39, 50, 73

adult music, 39

Adult Standards format, 72–73

advertising

dayparts and, 60–61

direct mail, 112–113

guerilla, 104, 113–117

marketing strategy for, 5

national/local, 65

outdoor, 109–112

print, 101–105

satellite radio and, 169

“Spot Load Study,” 63–64

syndicated programs and, 164

television, 105–109

affidavit forms, 164

AFTRA (American Federation of Television and Radio Artists), 30

agendas for meetings, 144, 146, 205–206

Aiken, Clay, 73

air checks, 22–25

air shift, 25, 30, 189–190

air talent

asking for autographs, 141

dayparts and, 60

guerrilla advertising, 115

local touch and, ...