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Radio: The Book, 4th Edition by Steve Warren

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OTHER RADIO MEDIA

9

SYNDICATED PROGRAMMING

Radio programming can originate from a variety of sources. If we assume that the basic radio station begins as a 100% live operation, then let’s see where some additional programming can come from and how to deal with it. Although many stations now engage in virtual programming, where the operation is almost automated, we’ll limit this chapter to programming from real outside sources like syndicators and networks. Satellite programming has become very popular these days, whether as one of the many full-time programming formats now available or as a distribution system for special programming. Not too many years ago, almost all outside programming came into the station either on tape or disk. Both of ...

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