THE MUSIC AND THE TALK
4
FORMATS
When considering the commercial viability of a radio station, one of the primary requirements is to successfully operate the station within a marketable format. Once the decision has been made to either adjust existing programming or select a new approach, the next step is to go shopping for viable format alternatives. Sometimes this isn’t as easy or obvious as it might seem.
Here are the most frequently made mistakes in selecting a station format:
1. Copying something from another market because it is a “hot” format.
2. Researching a demographic void in the market and then programming what you think that demographic needs/wants.
3. Getting a financial deal with a format supplier to switch to an economical ...
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