Broadcast & Cable Series
Series Editor: Donald V. West, Editor/Senior Vice-president,
Broadcasting & Cable
Global Television: How to Create Effective Television for the 1990s
Tony Verna
The Broadcast Century: A Biography of American Broadcasting
Robert L. Hilliard and Michael C. Keith
Global Telecommunications: The Technology, Administration and Policies
Raymond Akwule
Selling Radio Direct
Michael C. Keith
Electronic Media Ratings
Karen Buzzard
International Television Co-Production: From Access to Success
Carla Brooks Johnston
Practical Radio Promotions
Ted E. F. Roberts
The Remaking of Radio
Vincent M. Ditingo
Winning the Global Television News Game
Carla Brooks Johnston
Merchandise Licensing for the Television Industry ...
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