Harry Vardon, one of the great exponents of golf, was asked why he never wrote a book setting out all that he knew about it. His reason was that when he came to put it down on paper it looked so simple that ‘anyone who didn’t know that much about it shouldn’t be playing the game anyway!’
It looks as though it is the same with broadcasting. Is there really any more to it than: ‘Have something to say, and say it as interestingly as you can?’ Yet there are whole areas of output that have hardly been mentioned – educational programmes, light entertainment and comedy, programmes for young people, specialist minorities or ethnic groups. What about the special problems of short-wave or Internet broadcasting, or programmes for the ...
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