Of all programme types, it is the regular lengthy sequences and magazines that can so easily become boring or trivial by degenerating into a ragbag of items loosely strung together. To define the terms, a sequence or strip programme is the slot – generally between two and four hours – often daily, such as the breakfast or morning show, or the evening drivetime, etc., using music with a wide audience appeal, and with an emphasis on the presentation. A magazine, on the other hand, is usually designed with a specific audience in mind, and tightly structured with the emphasis on content. For both, the major problem for the producer is how best to balance the need for consistency with that of variety. Clearly there has to ...
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