Radio is not a good medium by itself for establishing a genuine two-way contact. Listeners may feel that the broadcaster comes into their home and they may even get the impression that they know an individual presenter. However, this is at best a substitute companionship rather than a genuine personal interaction. The broadcaster/listener relationship – or perhaps that of the station/listener – can be made more real through the broadcaster’s ability to allow and encourage listeners to take part in the programme-making activity. This can go much further than the phone-in of the last chapter, for there are many ways of stimulating such involvement, extending its obligations as a public servant. But this should not be undertaken ...
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