Radio Production, 6th Edition

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Using the Internet and social media

The Internet has been a game changer, introducing new ways to listen to radio and bringing about a revolution in the way the listener and the broadcaster can communicate and share content. In previous decades, the revolution has been led by the radio industry, driving and controlling the innovation, by embracing scientific discovery, technical developments and innovation in production techniques. In contrast, the ‘Internet revolution’ has been largely driven by the audience. From the ‘selfie’ to YouTube videos, from tweets to messages on Facebook, the public has driven and satisfied an insatiable desire to ‘share’.

The gradual expansion of broadband and mobile capability has compelled the radio industry to ...