Rule 9: No Sponsor, No Start
Hell on Earth is to be a project manager without the bat, bag of money, and other executive support offered by an effective project sponsor.
This rule raises some very significant questions regarding professional behavior. The most significant is this: If the evidence is that a project without effective sponsorship will fail, why would a professional project manager start a project without effective sponsorship?
Typical answers to this question include:
When the project gets into trouble, the sponsor will emerge to sort it out.
This is not a big project so it doesn't matter.
The project manager can act as a project sponsor by default.
Our sponsors are always useless anyway.
These responses reflect the difficulty many ...
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