Rule 5: Educate as Well as Inform
During the more than 25 years we have been involved in project management education and consulting, we are constantly amazed by the lack of project management education and support offered to senior business executives. However, on many occasions, we have been asked to present seminars and tutorials to very senior business people. In conducting these senior executive seminars, we have learned a powerful insight: The majority of senior business executives do not understand projects or project management!
As discussed in Chapter 4, there are two distinct categories of work in all organizations.
The first is process work. This work is “business as usual” and has the following attributes:
It repeats.
It has a short ...
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