Sponsors as Executive Project Managers

If there is one common theme shared by virtually all 20,000 people who have participated in our project management workshops, it is their relationship, or lack of, with their project sponsor.

The role of the project sponsor is critical in ensuring the success of both IT and business projects. Our research and experience have shown that the effectiveness of the project sponsor role is the single best predictor of project success or failure.

No sponsor, no start.

As a result, for you—a project manager—the relationship that you build with your sponsor is the most critical relationship in your project. Although ...

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