Radical Action for Radical Times: Expert Advice for Creating Business Opportunity in Good or Bad Economic Times

Chapter 12. Conclusion

This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.—Winston Churchill

The economic tsunami that hit in 2008 was a global wake-up call—a wake-up call that challenges how we do business. In this book, I have tapped the collective minds of ten diverse thought leaders to ask, "Why are such events negative? How can we turn them into positives? How can we act more strategically moving forward?"

To some, the lesson will be radical; to others, common sense.

I personally believe we have the resources to not just survive, but thrive—regardless of the state of the economy. The problem is that those resources have been misallocated—not intentionally, but because we fail to challenge ...