Business understanding

One cannot underestimate how important this first step of the process is in achieving success. It is the foundational step and failure or success here will likely determine failure or success for the rest of the project. The purpose of this step is to identify the requirements of the business so that you can translate them into analytical objectives. It has the following four tasks:

  1. Identify the business objective
  2. Assess the situation
  3. Determine the analytical goals
  4. Produce a project plan

Identify the business objective

The key to this task is to identify the goals of the organization and frame the problem. An effective question to ask is, what are we going to do different? This may seem like a benign question, but it can really ...

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