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R U #SoLoMo Ready? by Prokopis Theodoridis, Athanasios Poulis, Stavros Papakonstantinidis

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References

Adobe, “Mobile Consumer Survey Results—Reaching and Building Loyalty With Your Most Valuable Mobile Customers.” Retrieved April 24, 2015, from https://solutionpartners.adobe.com/content/dam/collateral/APEXAssets_Public/54458_amc_mobile_survey_report_ue_v3.pdf, 2014.

Ankeny, J., “SoLoMo and How It Can Help Your Marketing.” Retrieved June 5, 2015, from http://www.entrepreneur.com/article/226408, 2013

Armstrong, C.G., E.B. Delia, and M.D. Giardina, “Embracing the Social in Social Media. An Analysis of the Social Media Marketing Strategies of the Los Angeles Kings.” Communication & Sport, 2167479514532914, 2014.

Balakrishnan, B.K.P.D., M.I. Dahnil, and W.J. Yi, “The Impact of Social Media Marketing Medium Toward Purchase Intention and ...

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