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R U #SoLoMo Ready? by Prokopis Theodoridis, Athanasios Poulis, Stavros Papakonstantinidis

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CHAPTER 6

Where Is It All Going?

In this chapter you will read about:

    •  The new SoLoMo environment

    •  The NFC (near field communication) technology

    •  Wearable items

    •  New technologies

    •  Online brand reputation management

    •  Social media enterprises

Introduction

Over the last years the amount of change that we have witnessed as consumers is astounding. Some of the new technologies have managed to change the market place and revolutionize multiple industries in a very short period of time. Mobile phones are playing a huge role in this change. So far phones had to contact with cell towers in order to be able to be used. But a new era is rising! Now they can communicate with our product and service retailers and new wearable ...

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