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R U #SoLoMo Ready? by Prokopis Theodoridis, Athanasios Poulis, Stavros Papakonstantinidis

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CHAPTER 5

SoLoMo Tools and Applications

In this chapter you will read:

    •  What the mobile web is

    •  About the latest digital marketing tools

    •  Which social media tools to use

    •  Which local marketing tools work

    •  Which mobile marketing tools respond better to the SoLoMo strategy

    •  About the next-generation SoLoMo applications

    •  An explanation of the I.N.T.E.R.A.C.T. methodology

    •  The future implications for marketers

The Mobile Web

The mobile web is the natural extension of the development of the Internet, from the first hypertext pages through “Web 2.0” and onto social. In order to understand what the mobile web offers businesses in terms of marketing, it is worthwhile reflecting on the development of online ...

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