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R U #SoLoMo Ready? by Prokopis Theodoridis, Athanasios Poulis, Stavros Papakonstantinidis

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CHAPTER 3

#Staying_Local

In this chapter you will read:

    •  Why SoLoMo consumers are local

    •  Their characteristics of local behavior

    •  About Geosocial networking

    •  New trends in GeoLocation services

    •  How to use GeoSocial applications

    •  About online payments

    •  How to use coupons

    •  How to use beacons

    •  About the benefits of geolocation services

Introduction

Firms need to think Local. Of course, national brands have a bigger budget to spend than what a small business has, but consumers nowadays look for local businesses that can fix their problems and fill their needs. Affinity and proximity create the kind of top-of-mind awareness that drives sales and create a guaranteed success. In this chapter the ...

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