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R U #SoLoMo Ready? by Prokopis Theodoridis, Athanasios Poulis, Stavros Papakonstantinidis

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CHAPTER 1

The Rise of SoLoMo

In this chapter you will read:

    •  About the new marketing landscape

    •  Facts about social media

    •  Facebook facts

    •  Twitter facts

    •  LinkedIn facts

    •  Google+ facts

    •  Instagram facts

    •  Pinterest facts

    •  Other facts

    •  Social media’s impact on society

    •  About the SoLoMo consumer

Introduction

Nobody can predict the future. But as consumers change, marketing has to change too. Its role in the evolution of business is essential to identify and address the modern consumer behaviors. As a well-developed scientific field, marketing is constantly adapting its methods and strategies to fully meet the new consumer needs.

In Winning the Zero Moment of Truth, Jim Lecinski (2012, ...

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