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R Machine Learning Essentials by Michele Usuelli

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Chapter 8. Machine Learning Examples Applicable to Businesses

The purpose of this chapter is to show you how machine learning helps in solving a business problem. Most of the techniques have already been explored in the previous chapter, so the pace of this chapter is fast. The techniques are about unsupervised and supervised learning. Unsupervised algorithms extract hidden structures from data and supervised techniques forecast an attribute. This chapter solves a business challenge using techniques belonging to the two branches.

In this chapter, you will learn how to:

  • Apply the machine learning approach to a business problem
  • Segment the customer base of a bank
  • Identify the target of a marketing campaign
  • Choose the technique performing better

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