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R Machine Learning Essentials by Michele Usuelli

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Identifying hidden patterns

Data displays some information that is evident and it contains a lot of other information that is more implicit. Sometimes, the solution to a business problem requires some information that is less evident and which may be partly subjective. This section shows how some machine learning techniques discover hidden structures and patterns from the data.

Data contains hidden information

Data that tracks an activity contains the information related to a technology device. For instance, in a supermarket, the checkout machines track the purchases. Therefore, it's possible to have some information about the sales of each item in the past. The available information is the Point of Sale (POS) data and it displays the transactions ...

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